Graphic Design 101

Nowadays, image plays a very important role in our lives. It has become much more important than text. It’s more attractive, can express a vast array of emotions at once or trigger specific actions. Many companies that want to be noticed on the market take advantage of that. Their advertising strategies are based on graphic materials – leaflets, posters, websites or huge banners.

No wonder that image has become so popular these days. It evokes specific associations and facilitates a message that comes across no matter what language you speak or what country you live in.

Now, think about what you associate with Christmas. Is that Santa Claus? If so, the Christmas image in your mind most certainly includes a Christmas truck and gifts as well. You fill find all that in a Coca Cola commercial, which is broadcast at the beginning of the winter season.

The commercial attracts your attention not only because it features Santa Claus. It is full of magic, positive vibes and light that dispels darkness. That’s why it evokes such positive associations. And people are happy to get back to it every year during the Christmas season.

That is why graphic design – the process in which visualization is created – is so important. And that’s a process that requires a lot of commitment, expertise and skill from a graphic designer. Without them, promotional materials will fail to attract customers. Your brand won’t be recognizable. And you won’t make profit.

The key to success, i.e. creating any visual identity, poster, animation or even a simple product catalogue, is to understand the basic design principles. How to learn them? You can do this with our live-streamed webinar.

An extremely exciting aspect of graphic designer’s work is the search for inspiration. This is the very moment when the thought process is most intense. It requires understanding and combining the customer’s graphic vision and customer preferences. You obviously can design an ad in which you refer to the values cherished by young people and direct it to senior users. Yet, not only will its form be misunderstood – it can also put customers off the brand.

Now, you certainly know why graphic design is such an important process of creating brand image and more. Not without reason do we say “fine feathers make fine birds”. Customers will not shake hands with the company’s president, but they will certainly come across its advertisement. They will express their opinion about it and decide to spend their money on its products or services.

So, if you want to learn how to implement really effective graphic designs – watch our live-streamed webinar. Whether you are responsible for advertising at your company, work in a publishing house or as a graphic designer – such knowledge and skills will certainly be highly valued.